HARMONY GOLD HONORS UNITED NATIONS' 60th ANNIVERSARY WITH ANIMATED PUBLIC SERVICE ANNOUNCEMENT (PSA)
Characters from company's classic anime series "Robotech" to star along with PSAs from Sean Connery, Michael Douglas, Colin Farrell, Lenny Kravitz and other celebrities.
LOS ANGELES April 4, 2005 In honor of the United Nations' 60th anniversary this year, the United Nations (UN) will debut a special Public Service Announcement (PSA) at MIP TV 2005. The 60-second spot, produced by Harmony Gold, is part of a broader effort to increase awareness of the work of the UN during this special period culminating with the 60th opening session of the UN General Assembly in the Fall. The unique element to this PSA however is that, instead of featuring a celebrity, the PSA features characters from Harmony Gold's classic anime series "Robotech" making it the first animated PSA for the UN in many years. "When we approached the UN with the idea of doing an animated PSA," said Frank Agrama, Harmony Gold's Chairman and CEO, "they were very excited. They feel this is a unique way of contributing to the UN's message of peace at a time when the world really needs it and, because it is animation, it will ultimately be broadcast on networks catering to a younger audience who will benefit from hearing the positive message."
Harmony Gold approached Caroline Petit from the UN at last year's MIP TV offering to produce the PSA to commemorate its upcoming anniversary. Having already begun production on an animated feature, "ROBOTECH: THE SHADOW CHRONICLES," a sequel to its hit anime series, "ROBOTECH," Harmony Gold approached its production partners to help create the PSA believing that this would be a great way to honor the people of the United Nations.
The UN and Harmony Gold will begin distributing the spot at MIP TV 2005 and it will additionally be available for viewing on the www.robotech.com website.
The PSA's theme is United Nations. It's our future. The PSA closes with:
"Together you can do this,
together you can succeed,
together you will survive...
There are many voices,
but it is all one world...
a world where there is a need for peace,
now... and in the future..."
Contributors on this PSA include DR Movie, Korea (Animation); Chris Prynoski / Titmouse, Inc. (PSA Director); Scott Glasgow (Composer); Krandall Crews (Recording Engineer); Kickstart Prods. (Production Services); Jim Garifi (PSA Timing). At Harmony Gold: Frank Agrama and Alan Letz (Executive Producers); Kimberly Maxwell (Producer); Tommy Yune (Creative Director); Thomas Bateman (PSA Writer). At Intersound, Inc. (Post Production/Sound/services): Kent Hayes, Garry Morris, Cindy Corson, Billy Davis, Eric Clopein, Bob Lacivita, David Townsend, Eric Rogers, Scott Douglas, Doug Chin, Aaron Hayden, Robin Brack, Gladys Parram, Kristen Flick. At Intersound S.A. (Spanish dubbing services): Cesar Gullien, Antonio Raluy, Luz Sandoval, Carlos Blanco, Erika Edwards, Arturo Mercado Jr., Leonardo Damian, Hugo Escalante.
About Harmony Gold
Harmony Gold has been active in the production, acquisition and distribution of quality international titles since its inception, producing some of the television industry's classic and history-making programs. See www.harmonygold.com for more information. Harmony Gold: Working in Harmony, to make Gold for over 20 years.
About the United Nations
Founded in 1945, the United Nations is a unique international organization of sovereign states, representing virtually every country in the world. The 191 Member States are bound together by the principles of the UN Charter to maintain international peace and security develop friendly relations among nations and promote social progress, better living standards and human rights. See www.un.org for more information.
